Lindt is a luxury swiss chocolate and confectionary company. Recently it was in news, as it lost a battle in court on account of one of its confectionary items in the form of a shape of a golden bunny. The trial had lasted for 12 years, ultimately with lindt losing out to its competitor Riegelein..
Last year a Court in Cologne prohibited the
sale of chocolate golden
bears, following a request by Haribo, owner of a
series of registered trademarks for bears, including the word mark "Goldbären" (Golden Bear) as reported in the website of Intellectual Property Planet (http://intellectualpropertyplanet.blogspot.in/2013/04/lindt-lindt-lost-lawsuit-for-golden.html ).
Confectionary items are very soft items. A lot of effort goes in researching a product design, its popularity in terms of its audience i.e. its target group, and the reactions obtained from consumers when the product hits the stores. Once a design has been approved, it must pass stringent tests before being accepted as a trademark, i.e. it must be unique than others. The Millenium Bug confectionary case is a well known case in this regard.
Last year a Court in Cologne prohibited the
sale of chocolate golden
bears, following a request by Haribo, owner of a
series of registered trademarks for bears, including the word mark "Goldbären" (Golden Bear) as reported in the website of Intellectual Property Planet (http://intellectualpropertyplanet.blogspot.in/2013/04/lindt-lindt-lost-lawsuit-for-golden.html ).Confectionary items are very soft items. A lot of effort goes in researching a product design, its popularity in terms of its audience i.e. its target group, and the reactions obtained from consumers when the product hits the stores. Once a design has been approved, it must pass stringent tests before being accepted as a trademark, i.e. it must be unique than others. The Millenium Bug confectionary case is a well known case in this regard.
No comments:
Post a Comment